Red is considered the color of blood and fire, and so it is related with energy, danger, strength, war, power, and determination, but it is also means passion, wanting, and love. Red is a very expressive intense color and it is applied to indicate courage. Red brings images to the center and it is an emphasis color that will stimulate people in making quick decisions. In some advertisements they are using red lips or red nails to give emphasis and induce erotic feelings. Since red also denotes energy and strength, some are using it when promoting high physical activities or sports.
Pink is the pale red dye that is usually associated with tenderness, sexuality, sweetness, sensitivity, politeness, passiveness, passion, joy, femininity, friendship, calming, charming, beauty and romance. Remember that when pink is combined with white it symbolizes innocence, youth, tenderness and chastity, however, when it is combined with black or purple, the reverse side of white, it becomes associated with seduction and eroticism.
Purple is the mixture of red’s energy and blue’s stability. Purple is a mysterious, magical love and normally connected to royalty with creativity, dignity, independence, magic, mystery, and wisdom. It represents ambition, luxury, power and nobility. It conveys extravagance and wealth. Since purple is very rare in nature, others are considering it as an artificial one but a good option for feminine’s design. Light purple suggests nostalgic and romantic feelings but the dark purple induce gloom and sad thoughts.
Blue is usually associated with stability and depth and signifies sincere love. It represents confidence, faith, truth, heaven, intelligence, loyalty, trust, and wisdom. Blue is believed to be beneficial to the body and mind for its tranquility and calming effect like the calmness of color of the sea and the sky. It symbolizes sincerity, piety, and cleanliness and it is allied to intellect and consciousness. According to some studies, if purple is for feminine then blue is for masculine. Dark blue is associated to stability, expertise and depth and represents integrity, knowledge, power, and seriousness while the light blue is connected to understanding, tranquility, softness, health and healing.
Green is the nature’s color and for a healthy, balanced love. Green has bright emotional correspondence that symbolizes freshness, fertility, growth, harmony, and safety. Green suggests endurance and stability and it may indicate hope and growth while the dark green is believe to be associated with ambition, jealousy, greed, and with the world of finance or money, Aqua green has the protection and impressive healing power because of its restful color that is pleasing to the human eye, however, the olive green is the accepted color of peace.
Yellow is the sunshine’s color for a wise and a happy love. Yellow arouses cheerfulness, creates warming effect, and stimulates mental activity but when it is overused it is believed to have a disturbing effect. Yellow indicates loyalty and honor and induce cheerful, pleasant feelings. Yellow is use in making designs because of its effectiveness in attracting attention, but it is not suggested to use when promoting men products like a suit or a car, because men looks at yellow as a childish color. Light yellow is associated with energy, freshness, happiness, intellect, and joy but sometimes mistaken as white, so it needs a darker color combination to highlight it. While the dull yellow represents jealousy and caution.
Orange merges the blissfulness of yellow and the power of red and represents a vital, warm, creative love. This color is associated with sunshine, joy, and represents attraction, creativity, determination, encouragement, enthusiasm, fascination, happiness, stimulation and success. By using our human eye, it gives the very hot color and a sensation of heat. Even so, orange is not the same aggressive as red color. Orange is the symbol of endurance, strength, generates invigorating effects and motivates mental activities. It has a very high visibility to seize attention and give emphasis on designs. While dark orange may denote distrust and deceit and red-orange relates to aggression, desire, domination, pleasure, sexual passion, and the thirst for action.