National Sweetest Day is now observed every third Saturday in the month of October by individuals of all ages. It is now in time to encourage everybody to be given in the littlest ways. From the start as the Candy Day in the year 1916, this day will remind us that smaller tokens will improve the lives of many people around us. While the day will start with sweets and encouraging us to bring home some sweets and candies for our dear ones and friends, but this day is filled with lessons of resilience, persistence, and making small things to be great.
The original Sweetest Day was celebrated on the 10th of October, 1921 in Cleveland. In the Cleveland Plain Dealer's edition, it was on October 8, 1922, where it chronicles the first ever Sweetest Day at Cleveland. It was recorded that the first ever Sweetest Day was designed by the committee of twelve confectioners whom was chaired by the candy maker C. C. Hartzell. The Committee of the Sweetest Day distributed about 20,000 boxes of sweets to the "newsboys, old folks, the poor and orphans," in Cleveland, Ohio. The Year Committee Sweetest Day distribution of candies was supported by some of the largest names in the movie industry with Ann Pennington and Theda Bara.
There were several trials in New York City for the beginning of the "Sweetest Day", including the declaration of the Candy Day all over the United States by the sweet manufacturers in 1922 of October 8. The New York Times stated that the influenced that will conclude the classifications of the weeks in October announcing that the week starting on 1927 of October 10, should be identified as the Sweetest Week.
Just like the Valentine's Day Celebration, the Sweetest Day is also associated with the heart-shaped boxes, and that about 80% of the Hallmark greeting cards were designed for the Sweetest Day are really romantic and exciting.
On the National Sweetest Day, pay attention to those who needs care. Those that are given great care, when handed out with the smallest token may feel the effect instantly. A card, a little treat, a gesture that shows your support during the time of need can be the sweetest present of the day. Hand-out a gift to somebody who needs the reminder about the sweetness of the world and about the celebration of the Sweetest Day.
The Retail Confectioners International described this month as more important for the candy makers in most regions than in some other areas, where in Cleveland and Detroit was considered as the largest Sweetest Day cities. The fame in Detroit was hugely perpetuated by Sanders Candy Company owned by Frederick Sanders. In year 2006, the Hallmark marketed about 151 greeting cards styled exclusively for the Sweetest Day, while the American Greetings marketed about 178.